World Vision’s new campaign

World VisionWorld Vision is launching its most ambitious campaign to date. “For Every Child” seeks to raise $500 million by October 2015 to save the lives of 10 million people in countries around the world. The money will go toward reducing child death rates and keeping children safe from exploitation.

World Vision began as a kind of evangelical Marshall Plan for Southeast Asia. In the early 1950s they sent evangelists and relief workers to Korea with the hope of saving the world from commies and atheism. Since the 1970s the organization has been a favorite of moderate and progressive evangelicals and has broadened its scope and intent, now focusing primarily on development work.

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